Events in Florence: Concerts, Exhibitions and Fairs

Van Gogh and the Cursed: multimedia exhibition in Florence

February 9, 2021
van gogh exhibition florence italy

A Van Gogh exhibition in Florence? Finf out the Van Gogh & the Cursed multimedia experience in Florence at the Cathedral of the Image at the deconsecrated Church of Santo Stefano al Ponte from May 1st, 2021.

The multimedia exhibition on Vincent Van Gogh in Florence is the ideal opportunity to appreciate the works of the great artist. The purpose of this type of exhibition is to emotionally engage the audience. It is a 60-minute digital story, developed by means of 360-degree multi-projection of ultra-high definition images and the diffusion in Dolby HD of a compelling original soundtrack: a mixture of museum and cinema experience. Together with Van Gogh, the artists included in the exhibition are: Paul Cézanne (Aix-en-Provence 1839 – Aix-en-Provence 1906), Paul Gauguin (Paris 1848 – Hiva Oa 1903), Henri de Toulouse-Lautrec (Albi 1864 – Saint-André-du-Bois 1901), Chaïm Soutine (Smilovi è i 1893 – Paris 1942) and the Tuscan Amedeo Modigliani (Livorno 1884 – Paris 1920). In addition to these will also appear works by other contemporary artists who have contributed to the representation of the Paris of the time with their works.

van gogh florence italy

An educational / introductory section with info graphics and monitors, the positions with the Oculus to experiment the 3D virtual reality of a sensorial journey inside some famous paintings and the enveloping kaleidoscope of images of the “hall of mirrors”, surely enrich the multimedia experience.

A character in “deep fake” has been added to the newly reopened exhibition: Vincent’s brother, Theodorus Van Gogh.

The deep fake technique involves practically sticking Theodorus Van Gogh’s face onto that of an actor with the aim of creating an interactive video that gives visitors to the exhibition the impression of being right in front of the character.

Opening hours and tickets for Van Gogh and the cursed ones in Florence Italy

Monday to Friday from 11.00 to 18.00
Ticket office closes at 5.00 pm

For the weekend it is necessary to book by writing to

Admissions are continuous and limited until the maximum capacity allowed is reached. The recommended visit time is about one hour.


Adults: € 13

Students and Over 65: € 10

From 5 to 12 years: € 8

Under 5: free

Disabled people: € 10 *

* For those entitled, the companion has free admission – Law 104/92


2 adults + 2 children: € 34

2 adults + 3 children: € 40

2 adults + 4 children: € 44


Minimum 10 people: € 9 each

Schools: € 6 each

* Reservations required at 055-217418


By presenting one of the two loyalty cards – Carta Più or Carta MultiPiù – at the ticket office of the exhibition or by viewing one of the two cards via Smartphone, it will be possible to take advantage of a discounted entry at the price of € 10.

To thank all the people who in these months of health emergency have put their lives in danger to save ours, we offer doctors, nurses and social and health workers a special rate of € 6. It will be sufficient to show an identification card to be entitled to the reduced admission ticket.

Now, tickets for the exhibition are not on sale online and on TicketOne. Site to be monitored because they could also be put on sale again soon.

Van Gogh and the Cursed Reviews
In the pre-Covid opening, the Van Gogh exhibition met with considerable success, especially among the younger audience who favour immersive and interactive artistic experiences at the edge of classic museum itineraries and traditional cultural exhibitions.

To read the reviews on Van Gogh and the Cursed, you can visit the most well-known review portals or look at the reviews on Google itself or on Facebook.

Take advantage of this exclusive exhibition to organize your next holiday in Florence. The Brunelleschi Hotel has numerous types of rooms and suites available and bookable directly online from the official website at the best rate guaranteed. Maximum attention to the new anti-Covid hygiene and safety protocol to make our guests feel safe. We recently received Sharecare VERIFIED™ with Forbes Travel Guide certification.

We are waiting for you!

Van Gogh Exhibition

You Might Also Like